The Blog

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Evaluating the Value for Your Business Welcome to the digital era where having a responsive website design is crucial for small businesses to reach and engage their target audience effectively. But, what are they? Let’s break it down! Responsive web design is an approach that ensures your website adapts and provides an optimal viewing experience […]

Is Investing in a Responsive Website Worth It?

Responsive website design

April 8, 2024

Maximizing Impact With A Color Palette A common mistake is believing that a color palette is less important than a social media strategy… The truth is with a well-chosen palette, you can capture more attention and create a memorable experience for your users, making them want to learn more about you. Here are three truths […]

Why Your Color Palette Matters in Digital Identity

Why Your Color Palette Matters in Digital Identity

March 31, 2024

Social Media Integration One crucial tool we shouldn’t overlook when it comes to our website potential is the power of social media integration. Your social media can be a tool for your website that can effectively to drive traffic, engage your audience, and promote your brand. Benefits of Social Media Integration: πŸ“Š Enhance SEO:  Integrating your […]

Maximizing Your Website’s Potential with Social Media Integration

February 22, 2024

Ever landed on a website and felt like you were drowning in text? A few weeks ago, we delved into the topic of website blunders, and one of them left us feeling like 😡 – LONGGGGG paragraphs! Ever landed on a website and felt like you were drowning in text? We’ve all been there, and […]

A Guide to Reader-Friendly Website Design and SEO

Cover photo of a website on a laptop to help display Master Skimability: Essential for Reader-Friendly Websites and SEO

February 15, 2024

Do you find yourself scrolling through social media and seeing the same type of branding over and over again? The same colors, fonts, and even photo shoots? It seems like every female entrepreneur is trying to fit into the same “boss babe” mold. But where does that leave your brand? Are you just blending in […]

Effective brand strategies for female entrepreneurs – the secret sauce you are missing.

Don't let anyone dim your Sparkle: Tips for Unique Branding

February 8, 2024

These are the top 5 website mistakes you might be making right now! Did you know that your website could be spooking potential customers away? In today’s digital age, having a strong online presence is crucial for business success. However, many entrepreneurs make common mistakes on their websites that can be detrimental to their brand. […]

Avoid These 5 Website Mistakes – Improve Your Online Presence Now!

Photo of Izzy Waite

February 1, 2024

Are you starting a new business or revamping your branding? If so, it’s crucial to have the right logo files to use across all your marketing materials. Why do you need different logo file formats? To ensure your logo remains true to your brand across multiple platforms, you need various file types with different properties. […]

Harness Business Growth: Know the Benefits of 3 Essential Logo Files

Photo with three logo file types displayed and test reading: Harness Business Growth: Know the Benefits of 3 Essential Logo File Formats

May 2, 2023

If you are an entrepreneur looking to scale your business, you likely already understand the importance of having a strong brand. However, there is more to it than just having a good logo and website. Investing back into your branding will give you that extra edge to stand out from your competition and ensure that […]

Branding in the Marketplace: Is Your Brand Ready to Grow?

April 25, 2023

We all know that writing a hero statement for your website can be daunting. You want to showcase your unique qualities, ambitions, and values in a way that’s both memorable and meaningful. But without the right guidance, it can be difficult to achieve. Luckily, writing the perfect hero statement doesn’t have to be a challenge. […]

5 tips to write the perfect hero statement for your website!

Photo of a website with a hero statement on a website. Text reading "tips for the perfect hero statement"

April 18, 2023

Colors! Colors! Colors! 🎨 Let me just nerd out for a bit here. You all know I love colors! I am obsessed with creating color palettes for brands that perfectly match their passion and purpose.Β  Colors have the ability to say so much about your business. Are you high-end? Are you for Kids? Are you […]

Brand Design Tips: How to Pick the Perfect Branding Colors 🎨

Variety of color color palette mockups for branding

March 24, 2023

Three Promises of Izzy Waite Design

Authentically You Branding

Collaborative & Fun Process

Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.

Results-Driven Design

By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.

Ready to have a brand that captures Your passion & purpose?

Start with a FREE adventure call to see if we are a good fit!