The Blog

Here you will find

branding tips, website design help, and past projects.

Which One Do You Really Need? If you’ve been building your business for a little while or even just getting started you’ve probably heard the term “brand guidelines” tossed around. You might also have come across something called “mini brand guidelines.” But what’s the difference between the two? And more importantly, how do you know […]

Brand Guidelines vs. Mini Brand Guidelines

brand guidelines vs mini brand guidelines

June 2, 2025

(So You Feel 100% Confident in Your Choice) Hiring a brand designer is a big step and as a brand designer and strategist, I get it. You want to feel totally confident in who you choose and the results you’ll walk away with. That’s why before diving into the design process, I always encourage potential […]

Things to Consider Before Hiring a Brand Designer

branding and website design

May 19, 2025

Let’s be honest, branding can feel a little abstract sometimes. You know your business has a vibe, a personality, a mission… but putting all of that into visuals? That’s where it can get tricky. If you’ve ever said, “I know how I want my brand to feel, I just don’t know how to explain it,” […]

Branding, But Make It Visual: 3 Easy Ways to Picture Your Brand’s Identity

3 ways to picture your brand identity

May 5, 2025

About the Brand When Cally came to me with her vision for Systemagically, it was a chance to shape a brand that would truly make an impact. Systemagically is more than a coaching business; it’s a movement designed to transform leadership through a holistic, health-first approach. And that meant the branding needed to reflect not […]

Branding for a Leadership and Life Coaching Brand

Branding and website design IWD

April 21, 2025

Fonts are more than just letters on a screen or paper; they are a visual extension of your brand’s personality. They tell your audience who you are before they even read a single word. Let’s dive into the emotions fonts evoke and how you can use them to bring your brand to life. The Different […]

Fonts Reflect Emotions: How Typography Shapes Your Brand Personality

IWD Izzy Waite Design - Brand and website design

April 7, 2025

Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Your Website Is Your First Impression

branding and website design with Izzy Waite Design

March 17, 2025

Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

How to Use Color Theory to Make Your Business Stand Out

color theory branding and website design

March 3, 2025

Is Your Website Holding You Back? Let’s Fix That. Your website should be working for your business, not against it. If it feels outdated, cluttered, or misaligned with your big 2025 goals, now’s the time for a refresh. And guess what? You don’t have to spend weeks or months waiting for updates. With the One […]

One Day Website Refresh: Start 2025 with a Site That Works for You

VIP DAYS WEBSITE DESIGN

February 17, 2025

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

February 3, 2025

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

Top Website Design Tips to Showcase Your Brand’s Personality

Top Website Design Tips to Showcase Your Brand’s Personality

January 20, 2025

Three Promises of Izzy Waite Design

Authentically You Branding

Collaborative & Fun Process

Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.

Results-Driven Design

By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.

Ready to have a brand that captures Your passion & purpose?

Start with a free consultation call to see if we are a good fit!