(So You Feel 100% Confident in Your Choice)

Hiring a brand designer is a big step and as a brand designer and strategist, I get it. You want to feel totally confident in who you choose and the results you’ll walk away with.

That’s why before diving into the design process, I always encourage potential clients to pause, reflect, and consider a few key things. Because when you come into a branding project with clarity and intention, the outcome feels so much more aligned, powerful, and YOU.

So, if you’re thinking about hiring a brand designer soon, here are 5 things you should absolutely consider first (plus a few tips to make the process smoother).

1. Design Style & Vibe

Every designer has a unique aesthetic some lean modern and minimal, others bold and eclectic.
Before hiring someone, take a peek at their portfolio and ask yourself: Does this look like the kind of style I’d be proud to show off?

Tip: Save a few inspo images or Pinterest boards before your consult call. It’ll help you and your designer quickly see if your styles align.

2. Experience & Expertise

Design is more than making things pretty. It’s about solving problems and creating a brand that connects with the right people.

Look for someone who not only knows how to design, but understands strategy, audience alignment, and visual storytelling. That’s the secret sauce that takes your brand from basic to unforgettable.

Hint: Ask about their process, do they walk you through strategy? Will they help you find clarity in your brand before jumping into visuals?

3. Your Budget (Be Realistic!)

Professional branding is an investment and it should be! But it’s important to understand your budget and what you’re hoping to get out of it.

Designers often offer different packages or payment plans, so don’t be afraid to ask. And remember: good branding pays for itself in client trust, confidence, and growth.

4. Timeline & Availability

A lot of people forget this one: branding takes time and space!
If you’re launching something soon, make sure to reach out to a designer ahead of time (especially if they book out months in advance).

And ask yourself: Do I have time in my schedule to be present, give feedback, and show up for strategy calls? That’s part of the magic!

5. Connection & Communication Style

Branding is a collaborative process. You want to feel supported, understood, and excited to work with this person!

Read testimonials. Notice how they show up on social media or their website. And trust your gut does this feel like someone who “gets” you?

Quick Tips to Make the Process Easier:

Organize your brand assets (logos, photos, messaging) ahead of time if you have them. If not no worries, your designer should guide you through it!

Make time for homework + strategy calls these aren’t just to-dos, they’re the foundation of a meaningful brand.

Start early don’t wait until you’re in a panic to hire someone.

Choosing a brand designer is more than picking someone to make a logo, it’s choosing a creative partner to help you show up with clarity and confidence.

If you’re in that decision-making stage and want to explore what’s possible for your brand, I’d love to chat. Whether it’s a full brand + website in a week or a custom package tailored to your goals, let’s make sure you feel excited and empowered every step of the way.

👉 Want to learn more about how we can work together?
Let’s start with an exploratory call, click here to schedule a FREE consultation call.

For full branding and website design, check out our Website in a Week package. 
For quick turnaround changes to your website, check out the One Day Website Refresh.