Boosting Your Business with Pinterest
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May 20, 2024
Get Noticed with Pinterest
If you’re a business owner and you are not boosting your business with Pinterest, you’re missing out on a HUGE audience. In this blog, we will explore why Pinterest is a platform you shouldn’t underestimate and how you can leverage its reach to expand your online presence.
Pinterest is used WAY more often than you think!
People go to Pinterest to do the same thing you do: seek inspiration for your home, outfits, new destinations to visit, recommendations, tips for your business, strategies, or simply ideas for your wedding.
As an example, I found my DREAM wedding venue that ended up only two hours away from me not by a Google search but by a Pinterest search.
Pinterest is an aesthetic search engine; however, it’s more than that. Whatever goal you have when you’re on Pinterest, that’s what makes it special. Everyone goes in with a clear objective, and this is what allows you to make the most of it. This turns it into a valuable tool to increase your business’s reach.
On the other hand, while scrolling through other social networks like Facebook, TikTok, or Instagram, you completely shut out someone’s ad that pops up, right?
However, Pinterest operates differently because users actively seek out content rather than having ads interrupt their browsing experience.
You use Pinterest with the mindset of discovering something new, which opens your mind to all kinds of possibilities. You’re receptive to seeing course recommendations, reading blogs, visiting websites, learning strategies, and much more. This makes it easy for you to promote your business through the use of “pins” and have them received in the best way, without seeming like spamming.
Make the most of Pinterest and get noticed!
You’ve launched a wonderful website. You can create pins that redirect potential leads to your website to view your offers and increase brand awareness.
Do you have a blog? Use Pinterest to create and share pins related to your blog so more people can read it.
Do you have a YouTube channel? You can create simple pins with catchy titles to invite more people to learn what you share on your channel.
An advantage of Pinterest is its design to strategically connect and redirect leads to your other platforms or offers, allowing you to maximize its potential.
And that’s not all, Pinterest is great for evergreen content. This means that you can create pins that remain relevant for months or years. This doesn’t happen with platforms like Instagram.
Pinterest is an excellent tool that you can use to reach new audiences. It’s effective for driving more traffic to your website or preferred channels.
If you want to learn more about creating a bold brand that stands out to reach your ideal audience. Join my email list! I share a weekly email that provides insights just like these.
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Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
