Don’t Build Your Business on Rented Land: Here’s What to Do Instead

Imagine this: You’ve spent years growing your Instagram, building a loyal community, crafting content, and finally seeing your dream business take off… and then one day, your account is hacked. Or the algorithm changes. Or, poof, the platform crashes. Now what?

That’s the danger of building your business on rented land.

Social media is an incredible tool, no doubt about that. It connects us with dream clients, builds brand awareness, and helps us show up authentically. But here’s the thing: you don’t own it.

And when you build your entire business on a platform you don’t control, you’re putting your growth, income, and future at risk.

So… what should you do instead?

Create a Website You Actually Own

Your website is your digital home. It’s the place where people go deeper with your brand, learn about your offers, and decide if you’re the right fit. Best of all? You’re in complete control.

You don’t have to worry about it disappearing, being shadow banned, or fighting for visibility in a crowded feed. Your website works for you 24/7 even while you sleep.

It can:

• Tell your brand story with intention
• Build trust and credibility
• Serve as a sales assistant, blog hub, contact point, and client magnet, all in one place

A well-crafted homepage can be your best first impression. Learn how to designing your homepage with purpose.

Start an Email List

You know what’s better than likes and follows? Emails.

Your email list is one of the only things you truly own in your online business. It lets you stay in touch with your audience no matter what happens on social media. Plus, people on your list are often more ready to buy than casual IG scrollers.

Here’s why a newsletter matters:

• It builds real connection over time
• You can launch directly to your audience
• You stay top-of-mind without relying on the algorithm

Whether you’re announcing a new offer, sharing your latest blog, or just checking in with your audience, email keeps your business grounded and growing.

Build Your Brand on Solid Ground

Having a website and email list isn’t about ditching Instagram or TikTok. It’s about having a sustainable foundation that supports your creativity, your offers, and your long-term goals.

When you invest in a strong brand and website, you’re creating a space that truly reflects your passion and purpose and that doesn’t vanish with an app update.

If you’re ready to stop relying solely on social media and start building a brand that lasts, I’d love to help.

👉 Book a free consultation call and let’s talk about how we can bring your branding and website to life (in just 5 days!).

For quick turnaround changes to your website, check out the One Day Website Refresh.