How Much Does It Really Cost to Have a Website in 2025?

If you’ve ever thought, “Is a website really worth it?”. I get it.

When you’re running a small business, every dollar counts. And sometimes, the idea of investing in a professional website can feel… a little intimidating.

But here’s the thing: your website isn’t just an online business card.
It’s your 24/7 sales assistant.
It’s how new clients find you, trust you, and choose you without even sending a DM.
And yes, it’s one of the smartest long-term investments you can make in your business.

Let’s break down what it actually costs to keep a website live for a year and what you’re getting in return.

The Real Cost of a Website: What You’re Paying For

Here’s a peek behind the curtain. These are the tools and features most service-based business owners use to keep their website running smoothly:

1. Website Platform & Hosting

Showit or Squarespace: ~$288/year
(That’s around $24/month—less than a weekly coffee run )
✅ Includes website hosting
✅ Drag-and-drop design + mobile-friendly

2. Domain Name

$12–$25/year
(Depending on your registrar like GoDaddy or Google Domains)

3. Booking Tool

Calendly or Acuity: ~$120–$180/year
✅ Syncs with your calendar
✅ Sends automatic reminders
✅ Lets clients book with ease—while you sleep

4. Legal Pages (because yes, you need them!)

Free (DIY template) to $500+ (custom from a lawyer)
✅ Privacy Policy
✅ Terms & Conditions
✅ Cookie Notices

5. Email Marketing Platform

Flodesk, ConvertKit, or Mailchimp: ~$180–$300/year
✅ Stay in touch with your audience
✅ Send automated welcome sequences
✅ Promote offers with style

6. Extras & Add-ons

Analytics, pop-ups, SEO tools: varies

• Fathom Analytics: ~$144/year
• Cookie banner tools: ~$50/year

💸 Total Estimated Annual Cost:

Level	What You Get	Estimated Cost
Basic	Just the essentials	~$400–$500/year
Mid-Range	Branding, booking tools, email marketing	~$800–$1,200/year
High-End	Fully loaded with analytics, custom features, and pro tools	$1,500+

🧡 What You’re Really Investing In

Yes, those numbers matter.
But here’s what you’re actually getting:

• A website that builds trust before you even say “hello”
• A place for your brand to live and breathe online
• The ability to show up in Google search results
• A client-friendly booking experience
• A sales tool that works while you rest

Imagine showing up to your inbox and seeing a message that says:
“Hey! I found you on Google and I love your website, how can I work with you?”

That’s the kind of magic we’re talking about.

Not Sure What You Need?

Whether you’re just starting or ready to upgrade your DIY site, I’m here to help you figure out what’s right for you.

👉 Ready to create a website that works for you and grows with you?
Let’s chat — book your free consultation call today.

For full branding and website design, check out our Website in a Week package. 
For quick turnaround changes to your website, check out the One Day Website Refresh.