3 Smart Investments for Your DIY Website
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July 1, 2024
Ready to get a powerful DIY website?
You want to have a website but you’re just starting out and can’t yet afford a website designer. Then, this is a great option to start building your business’s online presence with a DIY website. In today’s blog, I’ll talk about three key areas where investing a bit more can make a significant difference: photography, copy, and branding. Here’s why each of these is crucial and how they can elevate your website.
1. Photography
High-quality photography can make or break your website. It’s often the first thing visitors notice, and it sets the tone for their entire experience. Investing in professional photography ensures that your visuals are sharp, engaging, and aligned with your brand message.
Tip: While you’re at the session, grab some short videos to make your page more dynamic and use them as content for your social media.
2. Copy
Your website’s copy is the voice of your brand. It’s what tells your story, communicates your value proposition, and guides visitors through your site. Investing in professional copywriting ensures your message is clear, compelling, and aligned with your brand’s tone and style.
Why it’s important:
- Clarifies Your Message: Good copy clearly conveys what your brand is about and what it offers.
- Drives Conversions: Persuasive copy can turn visitors into customers by highlighting benefits and prompting action.
- SEO Benefits: Well-written copy with the right keywords improves your search engine ranking, driving more traffic to your site.
3. Branding
Branding is more than just a logo; it’s the overall identity of your business. It encompasses your visual style, tone of voice, and the values you communicate. Investing in professional branding ensures consistency across all touchpoints, helping to build a strong and recognizable brand.
Strong branding sets you apart from competitors and highlights what makes you unique, here are some important points to consider:
- Logo Design: Invest in a unique, memorable logo that reflects your brand’s personality and values.
- Color Palette: Use a consistent color scheme across your website and marketing materials to create a cohesive look.
- Brand Voice: Develop a consistent tone of voice that resonates with your target audience and reflects your brand’s character.
Investing in photography, copy, and branding for your DIY website can have a profound impact on your online presence. These elements not only enhance the look and feel of your site but also build trust, improve user experience, and drive conversions.
Ready to take your DIY website to the next level?
Schedule a FREE Branding Audit today!
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Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
