We worked with her on a nonprofit project in Detroit Lakes, Minnesota. And just really impressed with her ability to synthesize varying needs from different people and trying to come up with many different thoughts and directions and helping us kind of agree on a design and direction.
I know and appreciate design, but I don't know always how to articulate it. So Izzy does a really great job of helping kind of bring design and making it more accessible to the of us that aren't designers ourselves.
So truly grateful to work with her, a pleasure and delight and would recommend her services to anyone that needs a designer. And, and she just does incredible work. So thanks so much.
"Hi everyone. My name is Jonathan Melgaard, and it has been my sincere delight to work with Izzy.
"Flexible, talented, & creative."
"Izzy gave us many options and helped us (she was very patient with us!) as we learned and discovered what we really wanted and needed."
Then it was my job to look inside the mind of this team and establish a logo, pick colors, find fonts, and create the master planning behind how their brand should look, act, and feel.
I sent the team a few iterations of mood boards, color options, and font choices until we found a set that perfectly captured the spirit of Project 412...
READ MORE ABOUT THE PROCESS HERE
Original logo idea from project 412
The branding process
Learning about Project 412
When this team first came to me they had A LOT of ideas and directions for where they wanted to take their branding. They had mocked up a few basic logo ideas before coming to me. You can see in the photo above what the team was originally thinking for a logo design.
I spent a few hours with the team on a zoom call where I got to ask them questions about their values, the mission of Project 412, and how they wanted others in the community to see them.
A few things they repeated to me often were wanting to:
⭐ Look professional and modern
⭐ Feel polished and approachable
⭐ Reflect the lakes area and community
⭐ Create an elevated vibe
Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
