Branding Refresh & Squarespace
Website for an Airbnb
Where Mountains Meet the Coast, One Cohesive Brand
Jandy came to me with a beautiful challenge, how do you create one cohesive brand for two completely different landscapes?
On one side, the Blue Ridge Mountains.
On the other, the calm of Holden Beach.
And somehow… make it feel like the same experience.
Her vision was clear: something modern, organic, and grounded in nature — a brand that felt intentional, simple, and elevated without leaning too rustic or too luxe.
We leaned into greens and blues to reflect both environments, and built the identity around subtle, nature-inspired elements, with tree rings at the heart of the design, symbolizing connection, time, and presence.
The result is a brand that flows seamlessly across every property.
Cohesive. Calm. Rooted.
One that invites people to slow down, reconnect, and step just a little out of bounds — exactly as Jandy envisioned.
Brand Vibe: thoughtful and sensory
Project scope: Refreshing their branding and giving their existing Squarespace site a polished, cohesive upgrade.
Industry: Vacation Rental (beach + mountain)
Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
