a classic and fresh branding + website in a week
This project started with Amanda, a talented flower farmer and marketer behind Breezy Hill Farm, who had all the right pieces but needed help bringing them together.
Even though she works in marketing and branding herself, Amanda shared that her WordPress site had been sitting untouched. It lacked e-commerce features and didn’t capture the charm or professionalism of her growing flower business. She was ready to hand things over and (in her words) “so glad she did!”
Amanda’s vision was clear: a light, airy, and classy farmhouse aesthetic that stands apart from the typical pastel flower-farm look. She wanted a brand that felt intentional, modern, and deeply rooted in her rural Minnesota charm, with a website that could grow alongside her business.
Branding and Website in a Week for
a Flower Farm
Brand Vibe: warm and down to earth
Project scope: Squarespace site + custom branding
Industry: Flower Farmers
We started with brand refinement, building upon her existing colors and bringing in touches inspired by her signature blue horse trailer. From there, I created custom illustrations, a new logo, and a Squarespace website designed for clarity and connection.
The new site is easy to navigate, beautifully showcases her dahlias, and includes built-in e-commerce capabilities for selling tubers and future CSA subscriptions.
The result: A cohesive, elevated brand and website that feels like Breezy Hill Farm, fresh, intentional, and ready to bloom.
The process:
Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
