Branding Refresh & Squarespace
Website for a Flower Farm
A Playful Brand Full of Personality, Bringing Nature Home
Boone Fox Farm came to me with so much heart behind their business, flowers, events, workshops… but their website wasn’t telling that story clearly.
The navigation felt confusing, and the personality of the farm... It just wasn’t translating online. Which meant visitors weren’t fully getting it. And when you’re expanding into something like event rentals… clarity matters even more. So we’re refining the brand and completely reworking the website to feel more aligned, more intentional, and way easier to navigate.
Clear offers. Defined experiences. A digital space that actually reflects the magic of the farm. Because your website shouldn’t confuse people… it should guide them.
Brand Vibe: bright and approachable
Project scope: Brand Refresh and Squarespace Site Redesing
Industry: Floral Industry
Three Promises of Izzy Waite Design
Authentically You Branding
Collaborative & Fun Process
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
Results-Driven Design
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.
