Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

Avoid These Mistakes Today If you keep hearing crickets from your ideal clients, then it’s time to pay attention to these red flags in your branding. Red Flag #1: “A logo doesn’t mean branding” You have a logo, but that’s just one part of your branding. Branding includes many more elements like a color palette, […]

Maximizing Impact With A Color Palette A common mistake is believing that a color palette is less important than a social media strategy… The truth is with a well-chosen palette, you can capture more attention and create a memorable experience for your users, making them want to learn more about you. Here are three truths […]