Here’s Why (and what to do about it) Have you ever stood in front of a restaurant menu with 40 different dishes…And ended up ordering the same thing you always get? That, my friend, is analysis paralysis and it’s very real on websites too. If you’ve been wondering why people land on your homepage but […]

About the Brand When Cally came to me with her vision for Systemagically, it was a chance to shape a brand that would truly make an impact. Systemagically is more than a coaching business; it’s a movement designed to transform leadership through a holistic, health-first approach. And that meant the branding needed to reflect not […]

Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Is Your Website Holding You Back? Let’s Fix That. Your website should be working for your business, not against it. If it feels outdated, cluttered, or misaligned with your big 2025 goals, now’s the time for a refresh. And guess what? You don’t have to spend weeks or months waiting for updates. With the One […]

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

Whether you’re launching a DIY website or collaborating with a designer, your homepage is your first chance to impress potential clients. But where should you start? These essential sections will help you craft a homepage that not only looks great but also converts visitors into customers. Be sure to include a call-to-action (CTA) button here […]

My Journey with Izzy Waite Design In that crucial half-second where a visitor decides to stay or bounce, the intricate balance between captivating aesthetics and seamless performance defines the outcome. My name is Izzy Waite, and at Izzy Waite Design, I specialize in creating Squarespace and Showit websites that not only capture the eye but […]

Design your website with ease Designing a website can seem overwhelming, but it doesn’t have to be. Whether you’re launching a new site or revamping an existing one, following these 10 essential steps will help design your website, that’s visually appealing, user-friendly, and effective in meeting your business goals. 1. Define Your Website Goals Why […]

Feel Inspired by these Design Trends While building a brand that authentically reflects you is always key, exploring current design trends can spark inspiration and help you find fresh ways to connect with your audience. In 2024, several exciting trends are emerging that, when thoughtfully integrated, can add a unique touch to your brand’s identity. […]

Perfect for DIY Websites So, you’re diving into the world of DIY website design? That’s awesome! Whether you’re building a brand-new site or sprucing up an existing one, there are tons of free resources available. These tools can help you create something amazing without breaking the bank. Here are 10 Free Design Resources for DIY […]