Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

As a business owner, you’re no stranger to dreaming big. But turning those dreams into a tangible vision can sometimes feel overwhelming. While brand and website designers love creating moodboards to bring their clients’ brands to life, today, we’re flipping the script. Let’s create a moodboard to visualize your business goals and keep you inspired […]

How to Attract Clients Who Value Your Work As a service provider, your expertise is the heart of your business. But how do you ensure potential clients see your value and are willing to invest in what you offer? The secret often lies in your branding. A well-crafted brand does more than look good, it […]

If you’ve built your business from the ground up, there’s a good chance your brand started with a DIY approach. It worked when you were just starting, but as your business grows, you might feel like it no longer represents the professional, impactful image you want to portray. Making the leap to professional branding can […]

Behind the Design of Spiritual Business Incubator You’ve poured your heart and dedication into your business, but when your marketing falls flat, it’s easy to lose inspiration and feel disconnected from your “why.” Anna, founder of Spiritual Business Incubator, empowers spiritually-driven entrepreneurs through a holistic mix of personal growth, community support, and Human Design-based strategies. […]

Whether you’re launching a DIY website or collaborating with a designer, your homepage is your first chance to impress potential clients. But where should you start? These essential sections will help you craft a homepage that not only looks great but also converts visitors into customers. Be sure to include a call-to-action (CTA) button here […]

How to Stand Out and Make an Impact Branding is one of the most powerful tools small businesses have to stand out in a crowded market. Your brand isn’t just a logo or a color scheme—it’s the story your business tells, the emotional connection you create with customers, and the reputation you build over time. […]

My Journey with Izzy Waite Design In that crucial half-second where a visitor decides to stay or bounce, the intricate balance between captivating aesthetics and seamless performance defines the outcome. My name is Izzy Waite, and at Izzy Waite Design, I specialize in creating Squarespace and Showit websites that not only capture the eye but […]