Which One Do You Really Need? If you’ve been building your business for a little while or even just getting started you’ve probably heard the term “brand guidelines” tossed around. You might also have come across something called “mini brand guidelines.” But what’s the difference between the two? And more importantly, how do you know […]

(So You Feel 100% Confident in Your Choice) Hiring a brand designer is a big step and as a brand designer and strategist, I get it. You want to feel totally confident in who you choose and the results you’ll walk away with. That’s why before diving into the design process, I always encourage potential […]

Let’s be honest, branding can feel a little abstract sometimes. You know your business has a vibe, a personality, a mission… but putting all of that into visuals? That’s where it can get tricky. If you’ve ever said, “I know how I want my brand to feel, I just don’t know how to explain it,” […]

Fonts are more than just letters on a screen or paper; they are a visual extension of your brand’s personality. They tell your audience who you are before they even read a single word. Let’s dive into the emotions fonts evoke and how you can use them to bring your brand to life. The Different […]

Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

As a business owner, you’re no stranger to dreaming big. But turning those dreams into a tangible vision can sometimes feel overwhelming. While brand and website designers love creating moodboards to bring their clients’ brands to life, today, we’re flipping the script. Let’s create a moodboard to visualize your business goals and keep you inspired […]

How to Attract Clients Who Value Your Work As a service provider, your expertise is the heart of your business. But how do you ensure potential clients see your value and are willing to invest in what you offer? The secret often lies in your branding. A well-crafted brand does more than look good, it […]

If you’ve built your business from the ground up, there’s a good chance your brand started with a DIY approach. It worked when you were just starting, but as your business grows, you might feel like it no longer represents the professional, impactful image you want to portray. Making the leap to professional branding can […]