Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

How to Attract Clients Who Value Your Work As a service provider, your expertise is the heart of your business. But how do you ensure potential clients see your value and are willing to invest in what you offer? The secret often lies in your branding. A well-crafted brand does more than look good, it […]

If you’ve built your business from the ground up, there’s a good chance your brand started with a DIY approach. It worked when you were just starting, but as your business grows, you might feel like it no longer represents the professional, impactful image you want to portray. Making the leap to professional branding can […]

Behind the Design of Spiritual Business Incubator You’ve poured your heart and dedication into your business, but when your marketing falls flat, it’s easy to lose inspiration and feel disconnected from your “why.” Anna, founder of Spiritual Business Incubator, empowers spiritually-driven entrepreneurs through a holistic mix of personal growth, community support, and Human Design-based strategies. […]

How to Stand Out and Make an Impact Branding is one of the most powerful tools small businesses have to stand out in a crowded market. Your brand isn’t just a logo or a color scheme—it’s the story your business tells, the emotional connection you create with customers, and the reputation you build over time. […]

Feel Inspired by these Design Trends While building a brand that authentically reflects you is always key, exploring current design trends can spark inspiration and help you find fresh ways to connect with your audience. In 2024, several exciting trends are emerging that, when thoughtfully integrated, can add a unique touch to your brand’s identity. […]

Avoid These Mistakes Today If you keep hearing crickets from your ideal clients, then it’s time to pay attention to these red flags in your branding. Red Flag #1: “A logo doesn’t mean branding” You have a logo, but that’s just one part of your branding. Branding includes many more elements like a color palette, […]

Common Pitfalls in Wedding Industry Websites and How to Avoid Them The process of planning a wedding is a thrilling journey, brimming with anticipation, excitement, and occasional stress. As modern couples kick off on this adventure, one aspect stands out as crucial: the wedding website. Yet, surprisingly, many businesses within the wedding website industry seem […]