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Branding

About the Brand When Cally came to me with her vision for Systemagically, it was a chance to shape a brand that would truly make an impact. Systemagically is more than a coaching business; it’s a movement designed to transform leadership through a holistic, health-first approach. And that meant the branding needed to reflect not […]

Branding for a Leadership and Life Coaching Brand

Branding and website design IWD

April 21, 2025

Fonts are more than just letters on a screen or paper; they are a visual extension of your brand’s personality. They tell your audience who you are before they even read a single word. Let’s dive into the emotions fonts evoke and how you can use them to bring your brand to life. The Different […]

Fonts Reflect Emotions: How Typography Shapes Your Brand Personality

IWD Izzy Waite Design - Brand and website design

April 7, 2025

Color is a powerful tool in branding, influencing perceptions and emotions. Understanding and applying color theory can help your brand capture attention and convey the right message that captures your business passion and purpose. Color Theory This involves the study of how colors interact and the impact they have on human emotions and behavior. By […]

How to Use Color Theory to Make Your Business Stand Out

color theory branding and website design

March 3, 2025

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

February 3, 2025

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

Top Website Design Tips to Showcase Your Brand’s Personality

Top Website Design Tips to Showcase Your Brand’s Personality

January 20, 2025

How to Attract Clients Who Value Your Work As a service provider, your expertise is the heart of your business. But how do you ensure potential clients see your value and are willing to invest in what you offer? The secret often lies in your branding. A well-crafted brand does more than look good, it […]

Branding for Service Providers

branding and website design with izzy waite design

December 16, 2024

If you’ve built your business from the ground up, there’s a good chance your brand started with a DIY approach. It worked when you were just starting, but as your business grows, you might feel like it no longer represents the professional, impactful image you want to portray. Making the leap to professional branding can […]

How to Transition from DIY to a Professional Brand Without Losing Your Identity

branding and website design with izzy waite design

December 2, 2024

Behind the Design of Spiritual Business Incubator You’ve poured your heart and dedication into your business, but when your marketing falls flat, it’s easy to lose inspiration and feel disconnected from your “why.” Anna, founder of Spiritual Business Incubator, empowers spiritually-driven entrepreneurs through a holistic mix of personal growth, community support, and Human Design-based strategies. […]

How a Clear Branding Can Simplify Your Business Life

November 18, 2024

How to Stand Out and Make an Impact Branding is one of the most powerful tools small businesses have to stand out in a crowded market. Your brand isn’t just a logo or a color scheme—it’s the story your business tells, the emotional connection you create with customers, and the reputation you build over time. […]

Small Business Branding Tips

branding and website design

October 21, 2024

Feel Inspired by these Design Trends While building a brand that authentically reflects you is always key, exploring current design trends can spark inspiration and help you find fresh ways to connect with your audience. In 2024, several exciting trends are emerging that, when thoughtfully integrated, can add a unique touch to your brand’s identity. […]

Design Trends for Your Brand

design trends, brand design

September 4, 2024

Three Promises of Izzy Waite Design

Authentically You Branding

Collaborative & Fun Process

Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.

Results-Driven Design

By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.

Ready to have a brand that captures Your passion & purpose?

Start with a free consultation call to see if we are a good fit!