There’s something you should know: people don’t just buy products.They buy feelings.They buy the way something makes them feel, the story it tells, and the way it fits into their life. That’s emotional marketing and it’s what turns a nice brand into a memorable one. As a brand and website designer, I’ve seen it firsthand: […]

When you think of a logo, you probably picture that one design the go-to version you put on your website or your Instagram. But here’s the thing: logos aren’t one-size-fits-all. Just like your brand shows up in different places and formats, your logo needs to be flexible enough to go with it. As a brand […]

Which One Do You Really Need? If you’ve been building your business for a little while or even just getting started you’ve probably heard the term “brand guidelines” tossed around. You might also have come across something called “mini brand guidelines.” But what’s the difference between the two? And more importantly, how do you know […]

(So You Feel 100% Confident in Your Choice) Hiring a brand designer is a big step and as a brand designer and strategist, I get it. You want to feel totally confident in who you choose and the results you’ll walk away with. That’s why before diving into the design process, I always encourage potential […]

Let’s be honest, branding can feel a little abstract sometimes. You know your business has a vibe, a personality, a mission… but putting all of that into visuals? That’s where it can get tricky. If you’ve ever said, “I know how I want my brand to feel, I just don’t know how to explain it,” […]

Fonts are more than just letters on a screen or paper; they are a visual extension of your brand’s personality. They tell your audience who you are before they even read a single word. Let’s dive into the emotions fonts evoke and how you can use them to bring your brand to life. The Different […]

Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

As a business owner, you’re no stranger to dreaming big. But turning those dreams into a tangible vision can sometimes feel overwhelming. While brand and website designers love creating moodboards to bring their clients’ brands to life, today, we’re flipping the script. Let’s create a moodboard to visualize your business goals and keep you inspired […]