The Blog

Here you will find

branding tips, website design help, and past projects.

When you think of a logo, you probably picture that one design the go-to version you put on your website or your Instagram. But here’s the thing: logos aren’t one-size-fits-all. Just like your brand shows up in different places and formats, your logo needs to be flexible enough to go with it. As a brand […]

Why One Logo Isn’t Enough: The Logo Variations Every Small Business Should Have

logo variations

June 16, 2025

Which One Do You Really Need? If you’ve been building your business for a little while or even just getting started you’ve probably heard the term “brand guidelines” tossed around. You might also have come across something called “mini brand guidelines.” But what’s the difference between the two? And more importantly, how do you know […]

Brand Guidelines vs. Mini Brand Guidelines

brand guidelines vs mini brand guidelines

June 2, 2025

(So You Feel 100% Confident in Your Choice) Hiring a brand designer is a big step and as a brand designer and strategist, I get it. You want to feel totally confident in who you choose and the results you’ll walk away with. That’s why before diving into the design process, I always encourage potential […]

Things to Consider Before Hiring a Brand Designer

branding and website design

May 19, 2025

Let’s be honest, branding can feel a little abstract sometimes. You know your business has a vibe, a personality, a mission… but putting all of that into visuals? That’s where it can get tricky. If you’ve ever said, “I know how I want my brand to feel, I just don’t know how to explain it,” […]

Branding, But Make It Visual: 3 Easy Ways to Picture Your Brand’s Identity

3 ways to picture your brand identity

May 5, 2025

Fonts are more than just letters on a screen or paper; they are a visual extension of your brand’s personality. They tell your audience who you are before they even read a single word. Let’s dive into the emotions fonts evoke and how you can use them to bring your brand to life. The Different […]

Fonts Reflect Emotions: How Typography Shapes Your Brand Personality

IWD Izzy Waite Design - Brand and website design

April 7, 2025

Is It Chasing Clients Away? Picture this: A potential client lands on your website, excited to learn more about your business. They start scrolling, but something feels off. Maybe the design is outdated, the navigation is confusing, or the content doesn’t clearly explain what you do. Within seconds, they click away—off to find someone else. […]

Your Website Is Your First Impression

branding and website design with Izzy Waite Design

March 17, 2025

Let’s face it, we’ve all been there. You’re in Canva, scrolling through endless color options, thinking, “Maybe if I add one more bright hue, my posts will finally pop.” But here’s the truth: you don’t need every color of the rainbow to make your business shine on social media. In fact, less is more when […]

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

Stand Out in 2025: Why Your Brand Needs Strategy, Not a Rainbow Palette

February 3, 2025

Have you ever wondered what your website says about your business? Beyond being a digital storefront, it’s often the first impression people have of your brand. Is it telling the right story? Does it reflect who you truly are and what you stand for? As a brand and website designer, I believe your website should […]

Top Website Design Tips to Showcase Your Brand’s Personality

Top Website Design Tips to Showcase Your Brand’s Personality

January 20, 2025

As a business owner, you’re no stranger to dreaming big. But turning those dreams into a tangible vision can sometimes feel overwhelming. While brand and website designers love creating moodboards to bring their clients’ brands to life, today, we’re flipping the script. Let’s create a moodboard to visualize your business goals and keep you inspired […]

How to Create a Visionary Moodboard for Your Business Goals

Moodboards for business goals

January 6, 2025

Behind the Design of Spiritual Business Incubator You’ve poured your heart and dedication into your business, but when your marketing falls flat, it’s easy to lose inspiration and feel disconnected from your “why.” Anna, founder of Spiritual Business Incubator, empowers spiritually-driven entrepreneurs through a holistic mix of personal growth, community support, and Human Design-based strategies. […]

How a Clear Branding Can Simplify Your Business Life

November 18, 2024

Three Promises of Izzy Waite Design

Authentically You Branding

Collaborative & Fun Process

Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.

Results-Driven Design

By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.

Ready to have a brand that captures Your passion & purpose?

Start with a free consultation call to see if we are a good fit!