Branding & Website in a Week for an Outdoor Designer

Designer. EDUCATOR. FARMER.

This project was all about creating a brand and online presence that felt as thoughtful, grounded, and intentional as the work itself.

Kelly Rae Kirkpatrick is a designer, educator, and farmer who has spent nearly 30 years creating outdoor spaces rooted in ecology, function, and connection to the land. So the goal wasn’t to create something trendy or overly polished, it was to create something that felt timeless, welcoming, and deeply aligned with her values.

Together, we built a brand that reflects:
– the calm beauty of nature
– the educational side of her work
– and the feeling of reconnecting with the outdoor world in a more meaningful way

From the earthy branding details to the structure of the website itself, every part was designed to feel approachable, intentional, and easy to explore.

One of my favorite parts of this project was helping bring so many pieces of her business together into one clear experience:
design, education, farming, workshops, and storytelling all finally connected in a way that feels cohesive and true to who she is.

Definitely one of those projects that feels less like “marketing” and more like creating a space people actually want to spend time in.

Brand Vibe: intentional, organic and rooted

Project scope:  Branding & Website in a Week

Industry: Farmer/Design