If you are an entrepreneur looking to scale your business, you likely already understand the importance of having a strong brand.
However, there is more to it than just having a good logo and website. Investing back into your branding will give you that extra edge to stand out from your competition and ensure that your business stays up to date with the latest industry trends.
Any business owner can attest it can be easy to get so caught up in the next sale we overpass how to authentically scale our business.
According to an article in Forbes “In today’s economy, proper branding is the bedrock of a successful business.”
But how do we even know that branding would effectively help your business grow?
“Experts often consider “brand value” to be the perceived strength of a company’s name, image, and reputation, and thus as part of the “intangible assets” of a business. Based on this framework, it’s been estimated that the strength of brands can account for up to 20% of the total value of companies trading on the S&P 500.”
And this does not just apply to large companies. Even small businesses can see the benefits of great branding. In fact, investing in your branding is one of the best ways to see a direct return on that investment for your business.
After working with my client Brittany Miller Socials on her brand identity design she said “For me branding was the investment, I really didn’t think I needed it until I did it and then my only regret was that I didn’t do it sooner!
It is definitely worth every penny of the investment and putting it off is just delayed potential clients that I could have worked with all summer while I was trying to do it myself.
So if you’re on the fence about working with Izzy, definitely jump in and do it. You’ll be so happy with the results that you get and it will definitely return money to your business with what she’s able to do for you.”
You can read more about Brittany’s project here!
Forbes posed these questions to assess if your branding is effectively working for you:
💥Consider your brand aesthetics for strengths and weaknesses. Is your branding recognizably you?
💥Does your brand convey authenticity? 86% of consumers state that they value authenticity in the brands they support.
💥What feelings and ideas would you hope to evoke for your customers? How can you convey this through your brand?
💥Do you have unified aesthetics throughout your social media and larger branding? Consistency is key.
💥Does your branding distinguish you from competitors? What sets you apart from the crowd?
The importance of branding in today’s marketplace cannot be overstated. Investing in your business’s brand can dramatically improve your public perception and help you stand out amongst the competition.
Ultimately, having a strong and memorable brand is essential for any business, no matter the size, that is looking to stand out and grow. Investing into your branding can help show the world what sets you apart as a company and ensure your business stays relevant and on top of the industry trends. As the old saying goes, the more you grow, the more you have to show – and investing in your brand is a key step to this growth. So do your research, find what speaks to your business, and get out there and show the world what you’ve got!
If you have questions about how effective your branding is use this link here to schedule a FREE brand audit. In this Free audit, I will look over your branding and create a report with 3 items you could improve to stand out in your industry.
Don’t have it all figured out? That’s ok! My process will meet you where you’re at and help translate your ideas & vision into a brand you’ll love.
By blending aesthetics with strategic design, we’ll make sure that your website not only looks amazing, but has a user-friendly layout that increases inquiries.